Tata Motors have announced that they will give Tata Nano the attention it needs to become a success.
With the small car segment still being the crux of Indian auto industry, Tata’s renewed emphasis on Nano is the right thing to do. The Nano’s sales figure stood at 9,000 units last month which according to the newly appointed Managing Director Mr. Karl Sylm, is “not particularly where Tata Motors wanted it to be.”
The focus for the next year is to introduce the CNG version in the first half and the much awaited (and much needed) diesel variant a little further down. There is also talks of a facelift coming sometime in 2013.
Tata hopes that the introduction of CNG and diesel versions will boost the sales to projected numbers and the company is also looking at expanding the exports of the current model to South Africa and ASEAN countries. Tata has comprehensively tested and showcased the Nano in Indonesia this year, and export volumes are steady to Sri Lanka and Nepal.
Sylm also announced that the all-new Nano which is aimed at North American and European markets will hit the market in three years from now featuring a new design, bigger engine and overall improvement.
The second generation Nano could be based on the Megapixel concept that was showcased at the Geneva Motor Show earlier this year complying to the high standards of safety, comfort and emissions set by western countries.
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