There is hardly anyone in the business that
can keep up with BMW when it comes to sheer innovation. Over the past
decade, i have seen such exquisite innovations from the Bavarian
automaker when it comes to tech, products and marketing. The automaker
is ready to push the envelope one more time with the new BMW 2 Series
product line.
Essentially, BMW wants to create as many product categories as
possible specifically targeting niche demand. This allows them to create
more premium products and thus maintain a higher profit margin.
Coming back to the product, the BMW 2 Series product line is an
offshoot of the 1 Series. BMW wants to separate the 2-door coupe and
convertible under the 2 Series moniker. BMW says that it will allow them
to add more premium goodies to the new product line. Spyshots suggest
that it is smaller in size than the BMW 3 Series, but slightly larger
than the current generation of 1 Series Coupe.
It is built on the same platform as the current 1 Series and is
codenamed F22 and F23 for the 2 Door Coupe and the Convertible
respectively. Despite being based on the 1 Series platform which is
longer and roomier than its predecessor, the 2 Series will be
extensively re-engineered for an increased length, increased levels of
interior accommodation and luggage capacity and enhanced safety
credentials.
Design wise, it will be a complete departure from the 1 Series. So if
you did not like the 1 Series headlamps (and there is a very good
chance that you didn’t), you can be rest assured that the 2 Series
design will be more appealing. It will feature a more sleeker and
sportier look. It will have slimmer headlights, larger front air
intakes, and a more prominent, forward-leaning kidney grille.
Slightly more powerful versions of the existing BMW 1 Series’ engine
lineup will find their home in the new 2 Series. I can expect a choice
of of 1.6-liter and 2.0-liter turbocharged four-cylinder petrol units, a
selection of four-cylinder 2.0-liter diesels with power ranging
anywhere between 150 hp to 214 hp. All engines will be mated to a
six-speed manual gearbox or an optional eight-speed automatic
transmission. Power will be sent to the rear wheels and BMW’s xDrive AWD
system will also be offered as an option
Somewhere down the line, there will also be a M version of the 2
Series. Expected to be a spiritual successor to the 1 M Coupe, the M2
will be a more polished and more powerful than the 1M which was a very
last minute decision.
The BMW M2 will feature a typical M treatment with a unique
front-end, large air intakes, a wider track, wider rear fenders, as well
as a rear spoiler and four exhaust pipes. Power will come from a
twin-turbo N54 3.0-liter straight-six sending 360 hp to the rear wheels.
So Audi RS3, Mercedes-Benz CLA45 AMG, Volkswagen Golf R be afraid, be
very afraid.
We’ll probably see the BMW 2 Series at the Frankfurt Motor Show this
year; it could go on sale by the end of 2013 or early in 2014.